Why entrepreneurs should skip the quick fix

Have you been lured into purchasing a product or service that promises to be a quick fix? It might be purchasing Instagram followers, dropping a dress-size, or writing a best selling business book in a weekend. While the offers are enticing, the reality is that quick fixes are a marketing tatic and usually do not […]

How to Be More Confident in Your Business

Do you inspire confidence in your clients? Recently I enjoyed a staycation and participated in several online quilting classes. For me, an experienced quilter, it was a joyous experience and a chance to learn from expert teachers. My fellow students and I sewed and chatted via Zoom, and then shared our projects at the end […]

11 Ways to Stay Productive During the Summer

I was really hoping that Summer 2022 would be a welcome respite after spending 2021 dealing with covid-19, racial justice, political posturing, and financial uncertainty. However our challenges are not over. According to the American Institute of Stress, current sources of stress are: The rise in prices of everyday items due to inflation (e.g., gas […]

What is the weak link in your business?

It’s wonderful to be positive and expect everything to go well. But then there are unforeseen circumstances – an illness, unseasonable weather, or a tech malfunction – that stress your home or business. Suddenly that weak link cries out for attention. Weak links are nothing new. The term “weak link” was first used by Thomas […]

Set Realistic Goals

‘Tis the season for New Year’s resolutions. According to a recent Finder survey, more than 141 million adult Americans — or 55.31% of all American adults — will promise themselves that they’ll do something different in the new year. The most common resolutions are related to health, self-improvement and money. (Source) Most New Year’s Resolutions […]

Lessons from 2021

Another year has passed and I’m continuing my tradition of sharing what I’ve learned. Ask for help. The last two years have been incredibly difficult for solo business owners. Stressors include worries about our health, more isolation due to covid, additional people working in our homes (children, partners, roommates), changes in spending patterns, financial insecurity, […]

Resilience and covid-19 business recovery

What is resilience? Psychological resilience your ability to adapt in the face of adversity, tragedy, trauma and/or everyday stress. Resilience does not mean that you face adversity or illness without pain or distress. Instead, resilience means that you “bounce back” and rebuild your life despite your feelings of grief, anger and disappointment. I remember this […]

Create new beliefs in your business

Do you celebrate Columbus Day? October 11 is Columbus Day. This holiday commemorates the landing of Christopher Columbus in the Americas in 1942. The first Columbus Day celebration took place in New York in 1792, to commemorate the 300th anniversary of this event. Since then, Italian and Catholic communities have organized annual events to honor […]

How to Create a Content Marketing Strategy

Content marketing is the creation and distribution of information that builds relationships with customers and prospects, without having an obvious sales message. Examples include articles, checklists, research reports, videos, webinars, and white papers. To receive your content, prospects must give you some kind of contact information (generally an email address or a phone number) that […]

Three Strategies to Stay Focused

Staying focused during covid has been an ongoing challenge for most of us. We now have more than 8 million Americans who’ve contracted covid, with more than 220,000 deaths and 60,000 people per day being diagnosed. The impact on small businesses and the economy is horrible. Projections show that things will get worse before they […]

Consider the Opportunity Costs

In mid-August, I fell down some stairs and badly sprained my ankle. Thankfully I didn’t need surgery, however the doctors were adamant that I shouldn’t put weight on my foot for three weeks. Truthfully those three unexpected weeks on the couch were pretty miserable. I was angry (like most accidents, this could have been prevented) […]

Business planning after covid-19

Like many of you, I started 2020 very excited and with big goals. It was a new decade and time for a Super-Dee-Duper year (to quote Barney the children’s dinosaur). Clearly that didn’t turn out as expected! To date, more than 115,000 people in the U.S. have died from covid-19. We’ve endured business shutdowns, sheltering-in-place, […]

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