Managing Customer Expectations as a Small Business

How small businesses can manage customer expectations Learning how to set and manage customer expectations is a big part of running a successful business. As we’ve learned from Amazon — who have changed our shipping expectations from 5 days to a few hours — customers can be trained to want more. While this works if […]

How to Be More Confident in Your Business

Do you inspire confidence in your clients? Recently I enjoyed a staycation and participated in several online quilting classes. For me, an experienced quilter, it was a joyous experience and a chance to learn from expert teachers. My fellow students and I sewed and chatted via Zoom, and then shared our projects at the end […]

How to Create a Content Marketing Strategy

Content marketing is the creation and distribution of information that builds relationships with customers and prospects, without having an obvious sales message. Examples include articles, checklists, research reports, videos, webinars, and white papers. To receive your content, prospects must give you some kind of contact information (generally an email address or a phone number) that […]

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