How Solopreneurs Can Stay Productive Over the Holidays

December is distracting Christmas is less than three weeks away. After more than 25 years as a solopreneur, I can say with authority that December can be a tough time for solopreneurs to stay productive. (Unless Christmas is your busy season, when deadlines are a big motivation for powering through the seasonal chaos and staying […]

Managing Customer Expectations as a Small Business

How small businesses can manage customer expectations Learning how to set and manage customer expectations is a big part of running a successful business. As we’ve learned from Amazon — who have changed our shipping expectations from 5 days to a few hours — customers can be trained to want more. While this works if […]

Create new beliefs in your business

Do you celebrate Columbus Day? October 10 is Columbus Day. This holiday commemorates the landing of Christopher Columbus in the Americas in 1942. The first Columbus Day celebration took place in New York in 1792, to commemorate the 300th anniversary of this event. Since then, Italian and Catholic communities have organized annual events to honor […]

Why entrepreneurs should skip the quick fix

Have you been lured into purchasing a product or service that promises to be a quick fix? It might be purchasing Instagram followers, dropping a dress-size, or writing a best selling business book in a weekend. While the offers are enticing, the reality is that quick fixes are a marketing tatic and usually do not […]

How to Be More Confident in Your Business

Do you inspire confidence in your clients? Recently I enjoyed a staycation and participated in several online quilting classes. For me, an experienced quilter, it was a joyous experience and a chance to learn from expert teachers. My fellow students and I sewed and chatted via Zoom, and then shared our projects at the end […]

Accountability for Solopreneurs

Accountability: Taking Responsibility for Success and Failure Accountability is holding yourself responsible for your actions, regardless of whether you succeed or fail. This can be problematic for solo business owners, because we are responsible for all facets of our business. We need to fully embrace our successes and not credit luck. We also need to […]

15 Ways to Regain Your Creativity

Creative blocks are not just for writers Writers aren’t the only people whose creativity gets blocked. It can (and does) happen to everyone who does creative work — including artists, chefs, designers, and coders. Being creative requires that some foundational needs are met first. According to Maslow’s Hierarchy of Needs, these are physiological needs (food, […]

11 Ways to Stay Productive During the Summer

I was really hoping that Summer 2022 would be a welcome respite after spending 2021 dealing with covid-19, racial justice, political posturing, and financial uncertainty. However our challenges are not over. According to the American Institute of Stress, current sources of stress are: The rise in prices of everyday items due to inflation (e.g., gas […]

Warning signs of entrepreneur stress

Even though I’m a big proponent of self-care, there are times when I take better care of my dog than I do of myself. I love my dachshund dearly and am very attuned to her needs. For instance, she loves her daily walks and I only skip them in inclement weather. She has a couple […]

How entrepreneurs can increase productivity with relaxation and recovery

How does relaxation increase productivity? Entrepreneurs can increase productivity by adopting the same principles of rest and recovery that are used to train aging elite athletes. If you do a quick Google search, you’ll see running a business compared to running a marathon. But is that really accurate? Most entrepreneurs are in business for the […]

Feeling overwhelmed with your solo business?

This weekend we celebrated Memorial Day in the United States. This holiday honors all military members who have died in while serving in our military. Memorial Day also marks the unofficial start of summer with all of its joys and stressors. Summer can feel particularly overwhelming if you’ve got school-age children who are on summer […]

Don’t Compare Your Business to Anyone Else

We’re in the midst of graduation season. This is the time when we teach kids how to compare themselves to other students based on numbers that may (or may not) be related to their future success. These include grade point averages, SAT scores, athletic achievements, and class standings. Depending on the student, these comparisons may […]

Why Entrepreneurs Should Celebrate Earth Day

Earth Day reminds entrepreneurs that we’re connected to nature. This week we celebrate Earth Day and it made me ponder how disconnected entrepreneurs can be from our environment. In my home on Long Island, New York, early Spring is beautiful. Tulip stems are fully formed. Shrubs are coming back to life and sprouting leaves. And […]

How to deal with information overload

Information Overload is a Big Challenge for Solopreneurs Because solopreneurs are jack-of-all-trades, we are more vulnerable to information overload than most. We’re not just keeping up with information in our area of specialty. We’re also trying to optimize our social media profiles, figure out Facebook advertising, keep our accounting up-to-date, and make sure nobody hacks […]

How entrepreneurs can stay focused during hard times

Whether it’s political turmoil, a covid pandemic, or a natural disaster – current events can make it tough for entrepreneurs to stay on task. Solo entrepreneurs have additional challenges because there’s no boss demanding we turn off the 24/7 television news channel or quit checking comments in our Facebook feed. To be successful, it’s essential […]

What is the weak link in your business?

It’s wonderful to be positive and expect everything to go well. But then there are unforeseen circumstances – an illness, unseasonable weather, or a tech malfunction – that stress your home or business. Suddenly that weak link cries out for attention. Weak links are nothing new. The term “weak link” was first used by Thomas […]

Solopreneur Lessons from Groundhog Day

Lessons from Groundhog Day Today’s Groundhog Day celebration got me thinking about life as a solopreneur. Is there anything we can learn from watching a rodent predict how much winter is left? It turns out, there is! 1. Experts have different opinions. Groundhog Day teaches us that there is no right answer. America’s most famous […]

19 Ways to Conquer the February Blahs

Diagnosis: Winter Blues A few years ago at this time of year, I noticed that I was uncharacteristically feeling … well … blah. I wasn’t exactly depressed. I was just unenthusiastic about everything. I’m usually very self-motivated and I could barely drag my body across the hall to my home office. How did I become […]

How to Choose a Business Coach

You’re likely familiar with athletic coaches. Athletes hire coaches to help with nutrition, speed, conditioning, and mindset. Working with a coach can help an athlete improve their technique, reduce injuries, stay motivated, and more quickly reach their goals and potential. What does a business coach do? Hiring a business coach can help move your business […]

Set Realistic Goals

‘Tis the season for New Year’s resolutions. According to a recent Finder survey, more than 141 million adult Americans — or 55.31% of all American adults — will promise themselves that they’ll do something different in the new year. The most common resolutions are related to health, self-improvement and money. (Source) Most New Year’s Resolutions […]

Lessons from 2021

Another year has passed and I’m continuing my tradition of sharing what I’ve learned. Ask for help. The last two years have been incredibly difficult for solo business owners. Stressors include worries about our health, more isolation due to covid, additional people working in our homes (children, partners, roommates), changes in spending patterns, financial insecurity, […]

How to Cope with Anxiety as an Entrepreneur

If you have anxiety, you are not alone. Several years ago, I attended a family reunion and reconnected with cousins that I hadn’t seen for thirty years. I was shocked to learn that anxiety – something that I’ve struggled with throughout my life – was rampant throughout my family tree. According to the Anxiety and […]

Resilience and covid-19 business recovery

What is resilience? Psychological resilience your ability to adapt in the face of adversity, tragedy, trauma and/or everyday stress. Resilience does not mean that you face adversity or illness without pain or distress. Instead, resilience means that you “bounce back” and rebuild your life despite your feelings of grief, anger and disappointment. I remember this […]

The Importance of Accessible Education

One of the big takeaways from covid-19 shutdowns was the importance of in-school instruction. Even when remote learning was an option, student education suffered due to isolation, technical issues, the inability to concentrate due to background noise, and a lack of connection with their teachers.  A study conducted by Mckinsey showed that the impact of […]

How to Create a Content Marketing Strategy

Content marketing is the creation and distribution of information that builds relationships with customers and prospects, without having an obvious sales message. Examples include articles, checklists, research reports, videos, webinars, and white papers. To receive your content, prospects must give you some kind of contact information (generally an email address or a phone number) that […]

Am I a solopreneur, entrepreneur, employee, or independent contractor?

How do you describe your business? Knowing the right terms will help you speak confidently about your business. Understanding the difference between being an employee and an independent contractor will determine how you are compensated for your work and also how you pay your taxes. It can also keep you from getting into trouble with […]

Three Strategies to Stay Focused

Staying focused during covid has been an ongoing challenge for most of us. We now have more than 8 million Americans who’ve contracted covid, with more than 220,000 deaths and 60,000 people per day being diagnosed. The impact on small businesses and the economy is horrible. Projections show that things will get worse before they […]

Consider the Opportunity Costs

In mid-August, I fell down some stairs and badly sprained my ankle. Thankfully I didn’t need surgery, however the doctors were adamant that I shouldn’t put weight on my foot for three weeks. Truthfully those three unexpected weeks on the couch were pretty miserable. I was angry (like most accidents, this could have been prevented) […]

13 Ways Solopreneurs Can Stay Mentally Healthy During the Coronavirus

Greetings from a former Covid epicenter! I live on Long Island, New York. At the beginning of April, Long Island had less than 1 percent of the U.S. population and more than 9 percent of the known cases of covid. Suffolk County, where I live, has a population of less than 1.5 million and has […]

20 Best Business Books for Female Solopreneurs

​ I am privileged to run a Book Club for female solo business owners who are members of the Solopreneur Academy community. Each month, we discuss a book of particular interest to female business owners. Here are some of our favorites. (Videos are available for Solopreneur Academy members.)​ 1. Atomic Habits: An Easy & Proven […]

Business planning after covid-19

Like many of you, I started 2020 very excited and with big goals. It was a new decade and time for a Super-Dee-Duper year (to quote Barney the children’s dinosaur). Clearly that didn’t turn out as expected! To date, more than 115,000 people in the U.S. have died from covid-19. We’ve endured business shutdowns, sheltering-in-place, […]

Black Lives Matter

I am a white woman in my late 50s. I have never been afraid of the police. I have never experienced terror that my 25-year-old son would be killed by police just for the color of his skin. I have never considered that I could be killed for bird-watching, jogging or passing a counterfeit $20 […]

Conquering Imposter Syndrome

What is Imposter Syndrome? Imposter Syndrome is the fear of being exposed as a fraud – despite external evidence of your accomplishments.​ You do not feel worthy of success due to your skills, knowledge and expertise. Instead, you credit your success to luck, personal connections, or a mistake.​ Do you have Imposter Syndrome? In The Secret […]

How do you deal with stress as an entrepreneur

10 ways entrepreneurs can deal with stress It’s been another horrendous week in the United States. There have been many discussions among my fellow entrepreneurs about how we can run our businesses — and deal with the stress of mass shootings, domestic terrorism, hatred toward minorities, and nasty political advertisements. While these events aren’t not […]

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